Starbucks Digital Barista
A Smarter Way to Sip with “Tyler”: Where have you bean all our lives?
Context
Applied Product Design Class Project @ University of Washington, Seattle
Duration
10 weeks
Accolade
Rated 5/5 Stars by panel of Starbucks UX Designer
Tools
Figma
Project Description
To increase the percentage of Starbucks mobile orders, we were tasked with improving the mobile ordering experience and reducing friction for customers ordering via their devices. We designed an AI barista concept that enables customers to use their voice to conveniently place orders. This concept is perfect for any Starbucks drinker— whether you’re a seasoned Starbucks drinker ordering the usual Iced Americano for your morning commute, or a Starbucks newbie unsure of how to order your first drink.
My Role
UX Designer
Team
5 UX Designers
Contribution
Secondary Research
User Research
Ideation
Concept Validation
Low-Fidelity Prototype
High-Fidelity Prototype
Usability Testing