Menstruation is extremely personal and our target users are a particularly vulnerable group. To keep user’s sensitive health data safe, we will be using a fully protected security system by implementing a multi-layered security strategy that secures the data itself, the access pathways, and the data infrastructures.

In the settings, users have the option of completely removing their health data and delivery address from our databases anytime. Users can also review what data is being accessed by us and how it is being used.

We avoided using direct blood imagery and reds as it is often associated with negative imagery, such as violence, aggression, and danger. To be inclusive of the different types of menstruators, we avoided stereotypically feminine color such as pinks. Menstruators don’t fit within any one mold, and our app aims to reaffirm this idea.

Our primary concern was how we can protect these menstrual resources from being abused by bad actors with malicious intent. We thought of various forms of verification checks such as requiring income verification, but we quickly came to realize that this introduces another barrier to care for our intended users. Whether it was the complete exclusion of those without income or the additional time required to access products due to verification, all possibilities reduced accessibility. Rather than solve a problem, we would have exacerbated the pre-existing issue. Thus, we decided to drop the proof of need. While bad actors are always a possibility, we chose to believe in society’s innate good to be able to aid any who need it.

The app requires accurate inventory amounts so that users can reliably use our app. Inventory checks will be essential so that no user makes a trip for resources only to be met with nothing. To incentivize inventory checks, we will have it be conducted primarily by community volunteers, with the key target demographic being high school students who need service hours. Optionally, users can self-report data on the app (i.e. how many products they took, if certain products are out of stock, etc.).

To sustain our business, we determined it would be appropriate to register as a non-profit organization and apply for government funding and external grants. As this app is not designed with profit in mind, leveraging grants and funds is the best way to gather any necessary funding.

The service is designed around a partnership model that extends beyond government funding and grants. We proposed collaborating with Flo, a widely used menstrual health app, and local charities to supply menstrual product and offset delivery costs.

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This partnership creates mutual value for both organizations and the users. Within our app, users can optionally connect their Flo account, allowing them to receive automatic product deliver or pickup based on predicted menstrual cycle. In return, we would promote Flo as a trusted menstrual health resource, providing the company with an additional channel for user engagement and retention.

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From a user’s perspective, this integration reduces cognitive load of planning ahead by automatically delivering their products. It also connects users with a credible platform for tracking and educating themselves on their menstrual health, empowering them to be proactive in their menstrual health.